Ted Baker AW14 Fashion Show
Showing the versatility of our venue, Troxy was transformed into the perfect backdrop for Ted Baker’s fashion show.
With 600 guests, including bloggers, the company’s senior retail teams, wholesale and license partners, the show was streamed live to Ted Baker fans around the world.
Guests were introduced to the decadent feel of the event by walking through gold-branded doors and being led to their seats by mannequins dressed from head to toe in the AW14 collection.
For the first time we put theatre-style seating in on the Lower Ground Floor which faced a raised circular runway stage.
Overhead was a spectacular set of oversized mirror balls, adding to our restored art deco features to create the perfect environment for the models to strut their stuff.
The seating was installed in three levels which ensured everyone had what felt like a front-row view, and after the show had finished a huge glitter shower was released from above before a VIP drinks reception was held at the back of the Upper Ground Floor.
“The show was a huge success and the grandiose of the venue perfectly complimented the style of the new collection. The team was incredibly hands on throughout and the flexibility of the venue meant we could realise our vision for a stunning finale with the audience showered in glitter.”