With the levying stature of a goliath and the regal standing of a King, Rick Ross has lived up to his prophecy of being the “Biggest Boss.” The Miami Monster Mogul has evolved into not just hip-hop’s most respected and revered MC (in fact he was voted MTV’s “Hottest MC” of 2011), but as a label CEO and business entrepreneur, his resumé is as sterling as one of his platinum plaques.
Like every up and coming MC, Ross — influenced by Golden Era b-boys that reigned supreme in the late 80s — just wanted to be heard during his introduction into hip-hop in the late 90s. While the desire and the artistry have been Ross hallmarks from career commencement, he had to learn the fine of art of structuring record contracts as well figure out a way to market and promote himself to the public when his former record labels couldn’t.
Ultimately, Rick Ross’ time didn’t come until over a decade after he started professionally. He only needed one song to break through. 2006’s “Hustlin” which went from being a relentless street anthem to a pop culture catch phrase still used today, earned Ross a record deal with Def Jam, and became the catalyst for his debut LP Port of Miami. That album debuted number one on the Billboard charts as did Trilla which came less than two years later.
“When my career is done, people will look back at everything I’ve contributed, and not just speak my name in high regard with the best of the best artists, but they’ll also compare my contributions with the greatest executives ever such as Russell Simmons, Lyor Cohen, Clive Davis and Jimmy Iovine.”
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