The Dot Digital Awards are prestigious accolades that recognise and celebrate excellence in the field of digital marketing and technology. Established to honour outstanding achievements and innovation in digital media, the awards showcase the best campaigns, projects and individuals who have made significant contributions to the digital landscape.
Award winning events management agency Principal. Global Events was at the forefront of putting a showstopping evening together that captured the ethos of the brand and the event, affectionately known as ‘The Dotties’.
The inaugural event took place at Troxy in 2019, then Principal. Global Events curated two sensational virtual productions to keep the awards spirit alive during the pandemic lockdowns. The Dotties returned to Troxy, its unofficial ‘home’, bigger and better in 2022.
Principal. Global Events delivered the full event production, from design to the complete line up of entertainment, talent management and content creation. A core team of nine production, operations and branding specialists were onsite to deliver the AV (working with Troxy’s inhouse team), the brand activations and capture all the highlights through photography and video.
At 6pm, the doors swung open, inviting the arrival of 684 guests who were greeted with a delightful drinks reception and an open bar. They were then invited to enter the auditorium, adorned with exquisite art-deco furnishings that seamlessly complemented Troxy’s grand and opulent art-deco style. The main auditorium boasted theatre-style seating, while the guests also settled into their seats in the upper circle, reminiscent of a lively bingo-style arrangement.
The awards ceremony kicked off with the lively presence of MC and host Kerry Godliman, who brought her comedic talent to the stage. With enthusiasm, she introduced the audience to the 16 award categories, which encompassed a wide range of achievements. These categories included Best Data-powered Campaign, Team of the Year and Marketer of the Year.
Each category’s winners were directed to the foyer, where a ‘step & repeat’ photo board awaited. This eye-catching backdrop provided the perfect opportunity for each winner to strike a pose and capture a memorable photograph alongside their well-deserved achievement.
As the awards ceremony came to a close, guests were delighted by food from Kerb Events, one of Troxy’s accredited event caterers. Adding to the evening’s entertainment, a talented all-female four piece including a saxophonist with a DJ played the final sets of the evening, performing a mixture of new and classic dancefloor fillers that kept the party going until the early hours.
Principal. Global Events took full advantage of Troxy’s branding opportunities, fitting the foyer, bars and food stations with custom branding wraps that really pulled the event together.
Frank Brooks, Head of EMEA Marketing, Dot Digital
“We loved hosting the Dot Digital Awards at Troxy, the venue’s grand art-deco style perfectly complemented the glamour and prestige of the event. Its impressive branding opportunities allowed us to create a visually stunning and immersive experience for our attendees. The attentive staff provided by Troxy ensured that our event ran smoothly, leaving a lasting impression on all who attended”.
Natasha Mason, Senior Project Manager, Principal. Global Events
“It was great working with the Troxy team to bring this event to life. With an experienced head on her shoulders, Emma was dedicated to making the event a success, much like we were. After an intense few months of planning everything came together just as we and DotDigital imagined. It was an evening full of laughs, great food, plenty of drinks and a great show for all the attendees & award winners.”
