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Case Studies
Troxy is the place to see big bands in East London, but we’re about more than just music. We’ve had Royalty through the doors, hosted Secret Cinema nights, a Google Christmas party and we are also home to the country’s biggest white collar boxing promoter. We’ve put together a few examples of what our venue can be used for (which is pretty much anything)…
iGB Affiliate Awards 2023
In 2023, iGB decided to enhance the grandeur of the award ceremony and shift it from a smaller venue to a more esteemed location. The event was held at Troxy this year, marking the first time the iGB Affiliate Awards were hosted at our prestigious venue, and what a night it was!
InsideOut Awards 2023
The InsideOut Awards is an esteemed platform that recognises and celebrates excellence in promoting mental health, wellness, and overall wellbeing. This year, the inaugural InsideOut award ceremony was celebrated at Troxy!
Dot Digital Awards 2022
After virtually hosting the awards back in 2019, and skipping 2020 for obvious reasons…the Dotties were back in full swing in 2022, and made their comeback here at Troxy!
Youth Music Awards 2022
The Youth Music Awards returned to Troxy, for the second year running with an enhanced stage production fit for Troxy's extended stage capacity. Inspired by the incredible music legacy at Troxy, The Youth Music Awards wanted to put on a fabulous awards evening, creating an unforgettable night for everyone involved.
The Alternative Hair Show 2022
2022 saw the show's first in-person event at Troxy after hosting the event virtually for the past three years. The event managed to raise a whopping £103,000 which has been donated towards the UK's leading blood cancer research charity.
Gayming Awards 2022
Following its launch as a virtual event in 2021, the Gayming Awards returned in 2022 for its first hybrid event, welcoming 400 people in person at Troxy and over 320,000 online from 97 countries. The awards is the first and only global ceremony celebrating LGBTQ+ inclusivity and talent in video gaming.
Fuller Smith & Turner Graduation Ceremony 2022
On 2 November, the legendary Fuller’s Graduation took place inside Troxy’s famed art-deco walls. The annual graduation programme celebrates the achievements of employees who have completed the Fuller's training and development courses throughout the year from entry level positions to senior management roles.
Event Technology Awards 2019
Following on from the first day of the Event Tech Live show, Troxy was the awards venue for the seventh edition of the Event Technology Awards on 6 November 2019; celebrating the best of event technology from around the world.
Ru Paul’s Drag Race UK Tour
With an unrivalled reputation for taking care of LGBTQ+ audiences and a flexible (and un-shockable) events team, Troxy was selected as the venue for the London date of the first ever Drag Race UK tour. The sold-out show accompanied Season One of Ru Paul’s Drag Race UK which was one of the highest rating BBC programmes of 2019.
Landscape Institute Awards 2019
Troxy welcomed a very special guest through its doors in November 2019 for the Landscape Institute Awards which celebrate the achievements of landscape designers, managers and planners from across the world. Broadcasting legend Sir David Attenborough was in attendance for the ceremony which included him being honoured with a lifetime achievement award. The room fell silent as Sir David gave his heartfelt acceptance speech, highlighting everyone’s responsibility to bring the realities of the natural world to the love and understanding of human beings.
Cornerstone Annual Party
Troxy went back to its cinematic roots to create a unique film-themed party for staff from Cornerstone, one of London’s leading recruitment companies. The entire venue was transformed, from the artwork on the bars to special fittings in the VIP seating and a red-carpet welcome for the guests complete with paparazzi photographers. The upper tier of Troxy’s art deco interior was covered in giant white drapes onto which films were projected. With actors and dancers recreating iconic film scenes and Cornerstone branding throughout the building, it was a true venue takeover.
Richard Dawkins and Ricky Gervais in Conversation
When a sold-out audience gathered to hear two of the most influential speakers of the 21st Century in discussion, Troxy’s new audio technology and the venue’s flexibility came into its own.
Channel 4 News
Having been present in London’s East End since the 1930s, surviving many threats over the years – not least the devastation of The Blitz during WWII – Troxy was the perfect venue for a debate about one of the biggest milestones in British history.
Food Made Good Awards
The Sustainable Restaurant Association chose Troxy for their annual Food Made Good Awards which saw 500 guests head to Limehouse to celebrate innovation in catering and dedication to sustainability amongst UK restaurants and producers.
BBC Music Day
We’re not shy about our love for live music at Troxy...so you can imagine how happy we were when the musical legends at BBC Radio 2 brought a massive cast to Troxy for their ‘Friday night is Music Night’ two hour live broadcast to mark BBC Music Day in September 2018.
Comic Relief Ball
A businessman, comedian and pop star walk into a bar…it’s the Comic Relief Gala Ball! Sets from talent such as Gary Barlow, Fleur East and funny man Jason Manford lit up Troxy for a fun filled evening with a truckload of high-profile guests.
BAFTA Games Awards
Prestigious industry awards presented in a hybrid fashion. The BAFTA Games Awards features 80 nominees, 600 guests, 100 attending members of the public. As well as being streamed around the world!
ISBA Conference
We put on our business hat for the ISBA conference in March 2019. During this annual event ISBA invites the advertising industry to come together and celebrate the excellent things that are happening in the industry while also challenging and confronting the issues at the foreground (serious stuff).
Some Voices Seasonal Speakeasy
In December 2018 Some Voices (branded London’s finest choir by Time Out) hosted three consecutive Seasonal Speakeasy nights of choral performances right here at Troxy.
Women’s Sports Trust #BeAGameChanger awards
For the 2017 #BeAGameChanger awards, we utilised Troxy’s in-house production facilities to create a stunning environment in which to celebrate the very best in female sport.
Richard Branson Book Launch
Fifty years after starting his first business, the world-famous entrepreneur, inventor and philanthropist Richard Branson came to Troxy for the launch of his second book ‘Finding My Virginity’.
London Grammar
London Grammar brought their 2014 If You Wait tour to a close at Troxy, one of the biggest concerts on a tour that saw their debut album turn platinum.
The sold-out gig at our place was the only London date on the 14-date UK tour. What made the night extra special was that our venue was chosen to film a video for the band’s upcoming single, making the most of Troxy’s art deco surroundings.
Google Christmas Party
With a German Christmas market, real Christmas tree and fake snow, even some of our own staff wouldn’t have recognised Troxy once it was decked out for the Google Christmas party.
Kerrang! Awards 2016
We’ve been working with Kerrang! for a few years now but this time the brief was very different – and ambitious!
Business in the Community
We like a right royal knees-up in the East End, and this had the official Buckingham Palace seal of approval as HRH the Prince of Wales was among the 500 guests who gathered for the Business in the Community Leadership Network event.