The Alternative Hair Show began in 1983 and was set up to raise crucial funds for Leukemia & Lymphoma Research, the UK’s leading blood cancer research charity. The show has been at the forefront of showcasing the latest innovations and spectacular hair visionaries in the hair and beauty industry and draws in an impressive 2.3 million ‘virtual’ audience from across the globe.
This year saw the show’s in-person return after hosting the event virtually for the past three years. Through this year’s success the event has raised a whopping £103,000 which has been donated to their chosen charities.
This year’s theme, ‘Legend’ was interpreted through many artistic avenues as 20 hair stylists competed for their chance to bag the winning spot in the Cut & Colour, Mens and Avant Garde categories.
Guests had the option to sit either in the main auditorium set out in theatre-style seating or sit above the main level in the balcony for maximum view. As the show began, the stage was dramatically lit with choreographed lighting with projectors displaying the Alternative Hair Show branding, showcasing renowned industry sponsors by the likes of Wella, Alfaparf Milano Professional and Salon International to name a few.
A dramatic runway was built onto the front of the main stage, providing an area for models to flaunt their intricate hairstyles to the panel judges who sat on a table adjacent to the stage. Each artist show lasted 3 minutes with a total of 120 models walking the runway.
Troxy’s in-house AV equipment was well utilised, with the main display screen moving between the presenters, hair models and hair stylists during the judging stage and throughout the award ceremony.
The backstage area was utilised as a dressing room giving enough space for crew and models to carry out quick costume changes.
Tony Rizzo, Alternative Hair Show:
“It was very special being able to host this year’s show at Troxy after having to run it virtually the past few years. With the flexibility of the venue we were able to put on the show we have all been waiting for. Troxy’s event team goes above and beyond and they really helped us bring our vision to life”.
