Case Study
Case Study

A businessman, comedian and pop star walk into a bar…it’s the Comic Relief Gala Ball! Sets from talent such as Gary Barlow, Fleur East and funny man Jason Manford lit up Troxy for  a fun filled evening with a truckload of high-profile guests.

First and foremost, this was a Comic Relief fundraiser, so custom-made red noses were popped onto Troxy’s logo on the front of the venue. Plus, red searchlights and a red carpet welcomed the guests into the building. The venue doors were vinyl wrapped to feature Comic Relief branding and a wall was built at the entrance with a welcome message. In the foyer a branded step and repeat board was built for photoshoot purposes.

We worked with Owl Live brand experience agency to transform the venue. With a number of different acts performing, the team was required to accommodate three different audio systems; Gary Barlow’s touring kit, sound equipment for Fleur East and Troxy’s in-house audio equipment, which was used for Madhen’s finale performance

A 10m wide LED screen was installed to display auction prizes, performance graphics and Comic Relief branding. The screen was also used to hide the upper stage until later in the evening, when the stage was lowered to reveal Madhen’s DJ and band. 

Lauren Crabtree, from Owl Live commented “The team at Troxy were really supportive, and their vast knowledge of events spanning music to conferences meant they could give us plenty of guidance on what works well in their venue for a number of potential issues, such as crowd flow, and the team liaised brilliantly with us throughout the whole event.”

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