Lights, camera, Danny Dyer! Our Grand Hall recently doubled as a retro casino paradise for Paddy Power’s latest TV ad, and let’s just say, it was anything but subtle.
For three jam-packed days, Troxy was transformed into a cinematic casino playground, with vintage glitz, East End cheek, a flurry of bespoke props and dazzling set builds that filled every corner of the venue – from foyer to dressing rooms.
Fronted by the ultimate cockney charmer Danny Dyer, the ad also features familiar voices, Peter Crouch, Gemma Collins and Coleen Rooney. Together, they brought Paddy Power’s trademark mischief to life on our main stage, with the help of a cast of creatives, crew, and truckloads of production kit.
The team took to Troxy’s stage all under the bright lights of a full-scale film production utilising Troxy’s state-of-the-art AV and in-house production suite to bring everything to life. Every inch of Troxy’s Art Deco details add to the glittering allure of the retro casino.
From early morning calls to late-night wrap, our team kept things running smoother than a roulette wheel.
Whether you’re dreaming up a high-gloss ad, period drama, or music video luxury, Troxy’s your ace card.
Watch the ad here https://www.youtube.com/watch?v=BwuxEaz4oU4