All of us at our East End home are delighted to announce our new capacity of 3,600 following the completion of a £1.5 million transformation project.
The goal for the 6 year project was to fully upgrade our guests’ experience, blending the venue’s 1930s Art Deco heritage with modern, audience-first design. A key part of the project saw the previously disused basement area reopened for the first time in decades. Originally part of Troxy’s 1933 cinema footprint, these restored spaces now are a central part in improving audience flow and comfort, as the capacity increases from 3,100 to 3,600.
The front-of-house facilities have been significantly enhanced. Toilet space has more than doubled, with new cubicles and urinals added alongside new digital cloakrooms, reducing queue times and improving the overall journey from arrival to departure.
The main space has been reinstated with two large fire exits, restoring original routes and also enabling the venue’s increased capacity. The project is part of a long-term investment strategy to support Troxy’s diverse programme of live music, club nights, corporate events and cultural programming, building on recent upgrades to its JBL sound system and in-house Martin lighting rig.
The transformation has been funded in part through Troxy’s restoration ticket levy, with every event contributing directly to the ongoing development of the venue. Basically, if you’ve bought a ticket for a Troxy event, you’ve helped make this happen.
Tom Sutton-Roberts, Managing Director at Troxy, said:
“This has been a major undertaking and we’re proud to have reached this point. Every decision has been focused on improving the fan experience and making nights run more smoothly, while unlocking parts of the building that are vital to our future. We’re incredibly grateful for the support and patience from everyone who’s walked through our doors during this time.”
Simon Eaton, Head of Live at Troxy said;
“This increased capacity helps promoters who are currently selling out quickly to earn incremental revenue, which is vital to the industry which is trying to keep ticket prices accessible for fans. We already have lots of loyal acts who call Troxy home, so we’re hoping this will help us establish another wave of new promoters who are keen to bring special gigs to the East End. At Troxy we are proud to be a fan-first, accessible venue and these works and the investment just underpins our commitment to the future for live entertainment in the capital.”
The project will also see the return of one of Troxy’s original 1930s features: a hidden organ lift, which will allow the console of its iconic Wurlitzer to rise from beneath the stage for special performances, a subtle nod to the building’s past as a grand cinema.
Since reopening as a live events venue in 2006, we’ve built a reputation as one of London’s most versatile spaces, hosting concerts, awards ceremonies, film screenings and corporate events. This latest phase of investment further strengthens its position within the UK’s live entertainment landscape, with a continued focus on audience experience and operational excellence.